Truestory creates awareness for new Migros iced tea
As part of an awareness campaign for Migros, the digital content agency Truestory conceived and executed the campaign for the launch of the new Migros Mate iced tea
Mate has become a trendy drink in recent years and is considered a natural energy drink. Now Migros is relaunching its popular Migros Iced Tea with the flavor Mate. The target group includes vocational school students and college students. Migros Ice Tea Mate uses only the natural caffeine contained in mate.
The focus of the awareness campaign "Everything revolves around Ice Tea Mate" realized by Truestory is video content for the social media platforms Tiktok, Snapchat and Instagram. The videos were flanked by a landing page with raffle sample packages and various formats for Migros' own digital media.
The ongoing campaign was rounded off with tasting videos in German-speaking Switzerland and French-speaking Switzerland, which show the target group's reactions to the tea. The tasting videos were carried out with the well-known creators Behat Ceran and Daniel Bekele.
Responsible at Migros: Siegrun Krayer (Brand Manager Private Label), Catia Pérez (Brand Manager Private Label), Sharuch Shabbir (Social Media), Dominik von Büren (Media). Responsible at TrueStory: Norbert Rieger, Ricardo Gomes (Project Management), Norbert Rieger, Nishant Dixit, Elie Kerbage, Alessandro Garcia, Sarai Bernard, Samuel Gomes (Creation). Responsible Creator Management: Tanja Hermann, Kerry Stieger, Alisha Tobler (Webstages). Responsible Media: Niels Niemann (Webrepublic). Responsible Video Production: TrueStory in cooperation with Sebastian Klinger.
