TrueStory advertises apprenticeships at Migros Ostschweiz
In a video campaign, the Zurich-based agency TrueStory highlights the wide range of career opportunities available at the Migros Ostschweiz cooperative.
With the message "Din Platz i de Migros", the Migros Cooperative Eastern Switzerland wants to attract and interest future apprentices. To this end, Truestory produced a video in various formats that shows the variety of career opportunities in which an apprenticeship at Migros Ostschweiz can be completed.
These include professions such as retail, commercial, logistics and system catering, as well as plant management and textile care. The video portrays a total of ten professions presented by apprentices from Migros Ostschweiz - with dynamic edits set to a driving beat.
In addition, a single promotional video was produced for the retail trade professions at Migros Ostschweiz, which shows the everyday life of an apprentice with authenticity and humor.
Responsible at the Migros Ostschweiz Cooperative: Lea Dürst (Marketing Communications), Nicole Ramseier (Employer Branding), Desirée Egger (Head of Junior Staff Development). Responsible at Truestory: Konstantin Schmidt, Lukas Horst (project management). Production: Marco Egger, Milo Ruder, Luca Steiner, Philip Ziegler (Script).
