Trimarca makes the Hotel Saratz Pontresina flourish
A summer campaign, which includes a 12-page brochure, is designed to encourage guests to create their own personalized vacation experience.
Trimarca is beating the drum for the Hotel Saratz Pontresina: a summer campaign aims to show that guests will experience their personal heyday this summer by simply picking out their favorite from all the vacation experiences and putting them together to create their personally perfect vacation.
Just in time for the start of the season in June, wildflowers are blooming again in meadows and roadsides in the Engadine. Each of them is unique and imperfect - but free, wild and strong. If you select a few unique specimens, pick them and tie them together, they form a large whole: a bouquet of remarkable diversity and unique beauty. And that's exactly how the summer vacations of the guests at Hotel Saratz Pontresina should be.
Core element is a gazette
The marketing agency Trimarca, in co-creation with the Hotel Saratz Pontresina, makes their personal blossom time at the hotel palatable to potential guests for more nature moments by means of a landing page, a newsletter, flags, e-panels and e-boards as well as an online campaign. For the shoot at Hotel Saratz Pontresina, vast quantities of wildflowers were staged in the Saratz, transforming the hotel into a pure sea of blossoms. All communication measures show that guests blossom in the truest sense of the word during a stay at the Hotel Saratz - whether during sporting activities in the midst of nature or during a few relaxing hours at the hotel.
The core element of the campaign is a 12-page gazette: It digs into the roots of the Saratz family and looks back at how a hay barn has blossomed into a hotel over the years - as if a flower seed suddenly grew into a blossom. And of course, as you browse and rummage through the pages, you also make yourself comfortable "in the flower meadow"; in the Saratz in the here and now. For example, a recipe for a wild herb pesto by chef Kari Walker or an overview of possible gin botanicals (matching the hotel's own gin) are sure to make readers' hearts blossom.
Responsible at Hotel Saratz Pontresina: Yvonne Urban (Host & Head of Marketing), Christina Grübler (Content Manager). Responsible at Trimarca AG: Bianca Straub (strategy, concept & text), Vera Fetz (project management), Jani Bernardo (design) and Saara Iten (concept & text). Responsible at ROB NICOLAS (Digital Marketing): Rahel Egli (Head of Advertising & Data), David Hemmi (Digital Advertising Specialist).
