Thjnk Zurich and Sunrise play with Netflix quotes
The current Sunrise Up TV campaign by Thjnk Zurich shows how firmly people are inspired by Netflix stories in real life as well.
Anyone who opts for Sunrise Up TV XL gets the Netflix subscription for free. This add-on makes the entertainment offer not only particularly attractive for many, but also particularly inspiring. After all, Netflix's series content often accompanies us beyond the sofa, encouraging us to dream and take bold action.
This insight, which pays off the Sunrise promise "Dream Big. Do Big." is the theme of the current product campaign. It shows how original quotes from popular series such as "Stranger Things," "The Crown," "Squid Game," "Narcos," and "Emily in Paris" creep into normal life and make for entertaining conversations. To make sure that not only fans of a certain series recognize the quotes, a frame shows where they come from - precisely to the series, episode and second.
The campaign includes various moving image formats for TV and online, online ads, print ads and POS material. Netflix quotes are also used in the stills - characters from various Netflix series recommend Sunrise Up TV with their statements.
Responsible at Sunrise: Andreas Caluori (Senior Director Brand Development, Consumer Marketing & Sponsoring), Marc Halm (Head of ATL & Brand Campaigning), Anastasija Knezevic (ATL & Brand Campaigning Specialist), Tenzin Samden Khangsar (E-Marketing Manager). Responsible at Netflix: Kiran Kishore (Partner Marketing DACH), Sebastian Bauer (Senior Manager, Marketing Partnerships DACH), Mirja Tavra (Marketing Partnerships Creative Lead DACH). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Artur Deyneuve (Creative Direction) Johannes Gorsboth, Maira Weidmann (Text), Caroline Wiedemann (Art Direction), Leorah Uhricek, Marco Martoglio (Graphic Design), Andrea Bison (GF Consulting) Michaela Bossard, Claudia Ziltener, Anoushé Dastmaltschi (Consulting), Gordon Nemitz (GF Strategy), Amelie Behrens (Producing). Responsible at Czar Film (production): Bart Timmer (director), Sandy Blum (executive producer), Robbie Van Brussel (DoP), Alexander Jurkat (editor), Spacetrain (music), Federico Bettini (Jingle Jungle recording studio, Flaeck (CGI). Responsible at Mediatonic: Marco Rose, David Hoesli, Cédric Zwicky (Mediatonic). Responsible at Sir Mary: Kevin Schälchlin (Media Consultant), Sira Wengi (Media Consultant), Marion Nicolaus (Head of Media Operations & Intelligence), Fabian Habisreutinger (Strategy Director Media). Implementation: RTK.
