Thjnk Zurich: spiders, mold and apple peels for Credit Suisse

Entrepreneurs are constantly looking for new business or product ideas. To do so, they need a healthy dose of optimism. Two years ago, Credit Suisse therefore established the communication platform "Why not? (Werbewoche.ch reported).

Now Thjnk Zurich continues the ode to entrepreneurs. Three new subjects - spider, mold and apple peel - show current cases that inspire further thinking. The familiar campaign mechanics are retained. A first moment of irritation lets the viewers dive into the head of the entrepreneurs and experience a little "aha" moment themselves. The new subjects complement the existing motifs, which are being used once again for the current campaign.

In addition, new clips for the "10vor10" sponsorship will be shown for the three subjects and the Entrepreneurs' Day will be promoted. On February 20, all Swiss citizens can start a company for free. The campaign will be seen throughout Switzerland.

Responsible at Credit Suisse: Roman Reichelt (Chief Marketing Officer); Dang Nguyen (Head Strategy, Brand & Advertising), David Schätti (Head Marketing Initiatives & Advertising Switzerland), Sandra Biering (Head Marketing Corporate & Institutional Banking), Tobiasz Kisow, Nicole Schweizer, Sandra Seydel, Deisha Jaggi (Project Team Marketing Initiatives & Advertising), Ray Immoos (Head Media), Tanja Klotz (Media Strategy & Planning), Anette Hiscott (Head Digital Campaigns), Joel Gerber, Simon Bachofner (Digital Campaigns), Valon Saiti (Social Media Content Planning), Reto Brändli (Marketing Content). Responsible at Thjnk ZurichAlexander Jaggy, Pablo Schencke (GF Creation), Johannes Gorsboth (Text), Carolin Widemann, Stefanie Huber (Art Direction), Andrea Bison (GF Consulting), Angela Cristofari (Consulting), Alexandra Niggeler (Agency Producing), Gordon Nemitz (GF Strategy); External partners: Stillstars, René Hauser; Douglas Mandry (photographer); PX2 (image editor).