Thjnk Zurich: Last Call for Marco Odermatt and Roger Federer
With its new campaign, Sunrise is encouraging people to take time to build genuine connections.
We’ve all been there: Our days are packed with appointments and to-do lists, and on top of that, some device is constantly vying for our attention. This situation takes a particularly heavy toll on one thing: genuine, human connection.
In the new brand campaign from telecom provider Sunrise, brand ambassadors Marco Odermatt and Roger Federer show how to consistently prioritize this. While the two superstars are called over the loudspeakers and asked to proceed to their gates, they remain relaxed in the airport lounge, engrossed in their conversation. In doing so, they give their shared moment the highest priority.
When you need high-speed internet, Sunrise has the right solution at the product level. Since August, the telecom provider’s hybrid fiber-optic network has been delivering 2.5 Gbit/s to approximately 80% Swiss households. Existing customers who previously had 1 Gbit/s internet will receive this speed upgrade for free. A promotional spot featuring Odermatt and Federer enjoying a cozy get-together in the lounge advertises the speed upgrade.
The campaign is running in movie theaters, on TV, online, and at the point of sale.
Responsible at Sunrise: Andreas Caluori (Senior Director of Brand, Consumer Marketing, and Sponsorship), Anna Leutar (Head of ATL & Brand Campaigning), Andreas Jäggi (Senior Marketing Manager).
Contact at thjnk Zurich: Alexander Jaggy, Pablo Schencke (Creative Director), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Maira Weidmann (Copywriter), Luca Stancheris (Art Direction), Moritz Houmard (Graphic Design), Gordon Nemitz (Managing Director, Strategy), Andrea Bison (Managing Director, Consulting), Cornelia Nünlist, Lea Schneider, Michaela Bossard (Consulting), Benjamin Calcott (Producing).
External partners: Pumpkin (Production), Adam Hashemi (Director), Sonja Brand (Executive Producer), Stefanie Brand (Producer), Marcel Zyskind (Director of Photography), Alex Jurkart (Editor), BaconX (Color Grading & VFX), Südlich-t (Finishing), Jingle Jungle (Recording Studio), Kevin Koch (Sound Design), Claudia Brand (Post-Producer), Track and Fields (Music Licensing), Mediatonic and SirMary (Media), Lukas Maeder (Photographer).
