Thjnk shows that Credit Suisse is on it
Credit Suisse wants to show how it takes responsibility for the environment and society in the area of sustainability. For this purpose, the bank has realized the first sustainability campaign together with Thjnk.
In the process of change toward a world that is less dependent on fossil fuels and more socially just, the bank wants to position itself as a reliable partner. Thus, together with Thjnk, Credit Suisse has chosen the claim "We're on it," which is intended to express both drive and modesty. "We are always saying at the same time that we are fully committed to this change, but also that we are certainly not there yet," explains Global Chief Marketing Officer Roman Reichelt.
"The campaign covers four main areas," says Dang Nguyen, Global Head Strategy, Brand & Advertising. "Namely, oceans and their cleanliness, water scarcity and networks fighting against it, gender justice, and LGBTQ+. Other fields will follow in the coming years." The campaign was also produced in the most carbon-neutral way possible and avoided all unnecessary filming, Nguyen concludes.
The media strategy was developed for Switzerland with MediaCom Switzerland and globally together with Havas Media London. In Switzerland, the campaign will be seen on TV, social media and in print. Globally, the focus is on the larger metropolitan regions in Asia and the UK.
Responsible at Credit Suisse: Roman Reichelt (Chief Marketing Officer); Dang Nguyen (Global Head Strategy, Branding & Advertising); Nicky Owen (Head Marketing Initiatives Global); Katharina Hochuli (Head Marketing Initiatives Sustainability); Martin Seidl; Camila Kaiser; Nathalie Maier; Filipa Macedo (Marketing Initiatives Sustainability); Anna Currie (Editorial Content); Thierry Pool (Global Head Digital & Data); Matthias Bolliger (Head Digital Journeys); Effi Balandies (UX); Simon Bachofner (Digital Campaigns); Reimund Immoos (Head Global Media & Cross Channel); Kristel Gschwend (Media & Cross Channel); Anna Currie (Editorial Content). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation); Torben Otten, Georg Baur (Creative Direction), Johannes Gorsboth, Justin Salice-Stephan (Text); Gabriel Lagos, Silvia Meierhofer, Alessandro Tramontana, Carolin Widemann (Art Direction); Andrea Bison (GF Consulting); Angela Cristofari, Marie Vuilleumier, Nino Zuberbühler (Consulting); Alexandra Niggeler (Producing); Claudia Ziltener (Customer Experience Director); Gordon Nemitz (GF Strategy).External partners: Shining Film, TJ O'Grady-Peyton (director); Liam von Tenthree (editor); STALKR (visual research); Gabi Benz, Caroline Braun (producing); Stephen Rennicks (composer); Jingle Jungle (sound studio); Sevengreen picture works (post-production pictures); loved GmbH (picture editing and buying); Media: MediaCom Switzerland: Stephanie Dirscherl; Havas Media London: Jenna Zellner, Anna Gilmour, Lucy Jenkinson, Alexandra Collins.
