Thjnk puts the new offer at the Gais Center Aarau in an autumnal context
Thjnk Zurich works for Wincasa with a campaign for the repositioning and reopening of the Gais Center Aarau.
After a six-month renovation phase, the Gais Center in Aarau will reopen on October 26 and will have two new anchor tenants: Bächli Bergsport and Media Markt. Thjnk Zurich has developed a campaign for the reopening that places the new offer in a simple autumnal context. With a quilted jacket folded like a pumpkin and in-ear headphones reminiscent of mushrooms. The poster and advertising campaign is flanked by radio spots and on-site activities.
Responsible at Wincasa: Mara Bonorand (Head of Marketing Center Management Wincasa), Christina Maier (Head of Marketing Center Management Hub Zurich Wincasa). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Andrea Bison (GF Consulting), Pablo Schencke (Creative Direction), Cornelia Hess (Art Direction), Andrea Staub (Project Management), Illusion (Artwork), Jingle Jungle (Radio Spots).
