Thjnk for Migros: El Brócoli fights for freshness
Every day, thousands of Migros employees ensure that Switzerland is offered an extensive range of fresh produce by carrying out regular freshness checks, among other things. The new film dramatizes this promise of quality through the particularly strong freshness ambassador "El Brócoli".
The story tells the battle between the two luchadores El Brócoli and Iceman - representing fresh vegetables (El Brócoli) and frozen products (Iceman). Highlights are shown from the wrestling match to the denouement in Migros, where El Brócoli is revealed as a Migros employee in the fresh produce department.
The film is the second collaboration with the directing duo Dorian & Daniel and celebrates the colorful wrestling world with many loving details. The choreography of the fight was developed together with wrestling experts. The music accompanies the story with the rousing mambo "Gopher" by Peruvian folk singer Yma Sumac.
A print and (D)OOH campaign was also launched alongside the film. The subjects focus on the similarity of different types of fruit and vegetables and stage the risk of confusion through a deliberate moment of irritation. In this way, the diverse range of fresh produce is communicated in a playful way. The underlying message: whether broccoli or romanesco, ginger or turmeric, onions or shallots - Migros has everything fresh.
Responsible at Migros: Rémy Müller (Head of Marketing & Communication), Frédéric Zürcher (Head of Campaigning & Sponsoring), Désirée Strassmann (Head of Campaigning), Giovanna Colucci (Project Manager Campaigning), Simone Blaser (Head of Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Johannes Gorsboth, Torsten Maas (Text), Mara Schwegler (Art Direction), Xenia Marty (Graphics), Andrea Bison (GF Consulting), Anne Klein, Marie Vuilleumier, Fiona Wishart, Max Brunner, Claudia Ziltener (Consulting), Gordon Nemitz (GF Strategy), Thomas Nabbefeld (Agency Producing). Responsible external partners: Feit Film AG (Production), Wiebke Feit (Managing Partner and Executive Producer), Dorian & Daniel (Director), Christophe Collette (DOP), Adrian Cristea (Production Designer), Nafta (Service Production), Benjamin Entrup (Editor), Marina Starke & Florian Metzner (Color Grading), Supreme (Music & SFX), Jingle Jungle (Mix), Visualeyes, Tina Sturzenegger (Photo).
