The World's Craziest Xmas Cat Tree for the Zurich Animal Welfare Society
The "World's Craziest Xmas Cat Tree" created by The House is not only crazy, but it also serves a good purpose. The fact that it is intended to bring happy holidays to the cats in the animal shelter of the Zurich Animal Protection is only one thing. Above all, it gives the cats the opportunity to get to know each other in the livestream. So that they can find a new home as soon as possible.
The "Cats need Homes" campaign is an extraordinary project launched by The House at the end of the year: it revolves around the "World's Craziest Xmas Cat Tree", which is intended to help the cats at the Zurich Animal Protection shelter find a new home. The Xmas Cat Tree is a custom-built structure with over 10 rooms for cats to play, sleep and sharpen their claws. In addition to a disco lounge, a cozy living room with a fireplace and a cupcake room, moving elements were integrated into the object to entertain the "tree inhabitants".
The tree can be placed on the Landing page can be admired from different perspectives thanks to two live cams. In addition, the two videos "Cats on Tree" and "Building the Tree" with guaranteed Jöö effect can be found on the site. There, "personal information" about the tree dwellers is also available, as each cat has its own individual portrait. Last but not least, the agency has designed the Xmas Cat Tree bag, which can be ordered for a donation of 50 Swiss francs or more.
The multi-channel campaign "Cats need Homes" has been running since 03.12.2018. The campaign includes the landing page, posters and ads, digital and analog OoH advertising media as well as numerous display, social media and mobile advertising media. In addition, there are social media activities on the channels of Zürcher Tierschutz and The House.
According to the press release, special thanks for the generous support for this year's Christmas engagement of The House go to all partners and helpers: The media houses Tamedia, Admeira and Clear Channel Switzerland for digital and analog advertising space, GuyCollé for the programming of the landing page and advertising material, Detail for the cat portraits and final artwork, SetaPrint for the poster printing and a very big thank you to the object designers Josef Schäppi and Markus Cajoeri for the construction of the "World's Craziest Xmas Cat Tree".
Responsible at the Zurich Animal Protection: Rommy Los (Executive Board), Cora Braun (Head of Marketing & Communications), Kristina Brunner (Project Manager Marketing & Communications). Responsible for implementation and tree construction: Josef Schäppi and Markus Cajoeri (object designers). Partners who supported the campaign: GuyColle (programming landing page, advertising material), Detail (photo & final artwork), Admeira (digital / print), Tamedia (digital / print), Clear Channel Switzerland (poster sites), SetaPrint (poster printing). Responsible at The House: Grischa Rubinik (Executive Creative Director), Sascha Borsai (Creative Director), Roger Dobmann (Senior Art Director), Alia Malash (Junior Text), Ritiane de Cassia Zimmerli (Junior AD Digital), Laura Jaggi (Graphic Design), Sasha Djabbari (Senior Consultant Digital), Stephan Suter (Media Director), Verena Hofmann (Senior Media Consultant), Luz Storrer (Senior Media Consultant), Sara Meister (Senior Media Consultant), Romina Kratzer (Media).
