The House develops winter campaign for Andermatt+Sedrun+Disentis
The House has been managing the Andermatt+Sedrun+Disentis Marketing account since 2022 and has developed the current campaign, «It Doesn’t Get More Swiss Than This,» for the ongoing ski season.
Centrally located in the Swiss Alps, the Andermatt+Sedrun+Disentis ski area offers breathtaking mountain landscapes, kilometers of slopes, guaranteed snow, a varied and high-quality gastronomic offer as well as accommodation and leisure activities for every taste. The House has transferred these strong benefits into the new communication platform "More Switzerland is not possible" and made it the focal point of the new campaign. In doing so, they are increasingly focusing on the topic of Swissness and focusing in particular on the key target groups: young families, outdoor sports enthusiasts and international tourists.
Parallel to the development of a new umbrella campaign, the team from The House was commissioned to promote the offers for the upcoming winter season. The new advertising material created for this winter season was to incorporate the claim and layout of the umbrella campaign and appeal primarily to families and outdoor sports enthusiasts. In keeping with the brand, the majority of the campaign motifs were created by Swiss photographer Silvano Zeiter.
The claim "More Switzerland is not possible" becomes a bracket within the campaign, which can be applied modularly to a wide variety of topics and target groups. While in some cases only the claim can be read, other advertising material reads "More one with nature is not possible" or "More fun together is not possible". This is intended to emphasize the core message once again: Andermatt+Sedrun+Disentis offers the maximum of everything you could dream of from a winter vacation in Switzerland.
The media team at The House worked with Hutter Consult to ensure the right media mix. A purely digital approach and advertising formats were chosen that focus on performance and can be targeted using geotargeting. In addition, high-awareness DOOH advertising media were planned at the largest railroad stations in German-speaking Switzerland.
In 2024, the "More Switzerland is not possible" campaign will be developed further, with a stronger focus on individual target groups and a new visual world to market the Andermatt+Sedrun+Disentis regions even better.
Responsible at Andermatt+Sedrun+Disentis MarketingPascal Schär (Head of Marketing), Jessica Schuler (Campaigning & Brand Specialist), Lars Johansen (Senior Product Manager Digital Marketplace), Christine Rossig (Social Media and Content Specialist). Responsible at The House: Moritz Kuhn (Creative Director), Marvin Hugentobler (Creative Director), Hannah Züttel (Art Director), Samuel Bollow (Graphic Designer), Lorena Mengotti (Senior Consultant), Régine Cavicchioli (Executive Creative Director), Daniel Nussbaumer (Senior Media Consultant), Roc Montandon (Junior Media Consultant), Frank Lang (CEO). Responsible at Hutter Consult: Michaela Gahbauer (Senior Consultant). Photographer: Silvano Zeiter.
