Swissôtel and Thjnk Zurich provide deceleration in the digital age

Nothing is more important for body and soul than sleep and rest. Arianna Huffington, co-founder of the online newspaper "The Huffington Post ", knows this too. In her book "The Sleeping Revolution", she cites Swissôtel as a good example: "Good sleep habits follow throughout the day at Swissôtel Berlin, a luxury property on one of the city's most hectic streets. Aromatherapy, claiming drinks, and specialized sound pillow with brain-wave-calming beats help you wind down."

Especially in times when people are constantly exposed to stress and everyone is talking about digital detox, Swissôtel wants to offer deceleration with its "Peace of mind" product promise. Swissôtel is intended to be a retreat where hotel guests can recharge their batteries.

Iconic elements from the digital world and social media were used for the new appearance to make a point or a counterpoint. The result is video ads that are mainly used on online platforms. The campaign is being used in 17 markets.

Responsible at Swissôtel: Lilian Roten (VP Brand Management Swissôtel and Pullman AccorHotels Luxe) , Vibeke Berning-Johansen ( Brand Experience Manager). Responsible at Thjnk Zurich: Alexander Jaggy (Managing Director Creation), Andrea Bison (Managing Director Consulting), Pablo Schencke (Creative Direction), Coco Hess (Art Direction), Isabelle Akermann (Planning Director), Angela Cristofari (Project Management), Susanne Nagel (Art Buying). Responsible at Stillstars: Jeroen van der Spek (photography), Philipp Leutert (camera), Hita Scharpf, Aliza Eva Berger (producer), Alexandra Kruse (styling).