Swisscom and Bühler & Bühler: 52 deeds for a successful year
Swisscom has surprised everyone with a New Year’s resolution calendar that offers 52 inspiring ideas for 2025. Creatively designed by Bühler & Bühler, the mailing conveys genuine appreciation and combines the brand message with added value.
A different kind of Christmas mail: In 2024, Swisscom launched a direct-mail campaign that not only inspires but also provides long-term support. The creative agency Bühler & Bühler developed a detachable calendar insert that reached 210,000 households with 52 ideas for a successful 2025.
From «Call someone close to your heart» to «Set aside time to be offline» to «Tidy up your messy drawer»—these resolutions are simple, practical for everyday life, and create precious moments. Doris Bühler, Chief Creative Officer at Bühler & Bühler, explains: «We didn’t want to limit our concept to holidays, even though Swisscom’s promotions were very attractive. The focus was on consistency and connection throughout the entire year, in keeping with Switzerland’s most sustainable telco company.»
With this mailing, Swisscom underscores its vision: not only to offer the best network in Switzerland, but also to help foster greater appreciation and inspiration in its customers’ everyday lives.
Responsible at Swisscom: Alexander Möckli, Head of Campaigning; Anna Filippova, Interaction Marketing Manager; Stefan Hollinger, Interaction Marketing Manager
Responsible at Bühler & Bühler: Doris Bühler, Creative Director; Stephanie Geiger, Art Director; Isabelle Eck, Design & Concept; Rebecca Westhoff, Copywriter & Concept; Doelkar Monkhar, Consultant
