Swiss Life and Ruf Lanz show the Nati stars from a surprising perspective
Swiss Life is a proud partner of the Swiss national soccer team. With the World Cup fast approaching, it is highlighting its commitment through a special campaign by Ruf Lanz.
Swiss Life's corporate purpose is to support people in leading a self-determined life. To build a bridge to this, Swiss Life presents three stars of the national team and their self-determined lives in the campaign. And from a surprising perspective: Johan Djourou is presented to the audience from the point of view of his adoptive mother Danièle and his father Joachim. Manuel Akanji is portrayed from the perspective of his proud sisters Sarah and Michelle. And Stephan Lichtsteiner is experienced from the perspective of his best man and best friend Philippe Stalder.
Three advertisements and online banners refer to three unusual film portraits that are currently being lovingly realized by the Swiss Life film team led by director Philip Spaar. The concept comes from the new Swiss Life lead agency Ruf Lanz.
Responsible at Swiss Life: The Swiss Life teams. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser, Dave Schellenberg (Art Direction), Andreas Hornung, Markus Ruf (Text), Armin Arnold (DTP), Ursula Jaag (Consulting), Selina Zaugg (Consulting Junior).
