Stuiq and Blue Cinema bring multitainment to Chur
For the «Big Opening» of the new Blue Cinema in Chur West, Stuiq conceived, planned, and orchestrated the entire communication campaign—including the central concept, brand identity, activation, and the entire public event.
Already in the awareness phase, Stuiq's measures are intended to provide drama, mysticism, excitement and plenty of entertainment. Under the motto "Trust your eyes", Stuiq lets the central signet float atmospherically above the night sky of Chur. The video is part of a comprehensive social media strategy and was played out on numerous digital networks.
The mood, visuals and tonality of the spot are also used in all other measures. In addition, promotional activities in the city are designed to create entertaining surprise moments.
The program of the grand opening was wide-ranging and tailored to young and old: magicians, stilt performers, puppet games, billiards, light shows, jugglers, an estimation contest and much more created an opening atmosphere on the 12,000 square meters of the new multiplex cinema.
Responsible at Blue Entertainment: Rahel Kuenzle (Head of Marketing Cinema), Linda Turan (Marketing Manager), Jeannette Hofer (Marketing & Content Specialist). Responsible agency: Stuiq.
