Spina's Civil Voices shows how a children's hospital is moving

The University Children's Hospital Zurich is accompanying its centennial move with a fundraising campaign full of children's fantasy. Spina's Civil Voices and Shining Film are responsible for the realization.

The "Kispi" is moving. Who is moving with us? The University Children's Hospital Zurich is accompanying the big move to the new building in Zurich-Lengg with a comprehensive fundraising campaign.

Once again, the focus is on the young patients with their lively imaginations. The children have found their own answer to the question "How do you actually move a hospital?": We simply fly on our hospital bed!

Starting with this basic idea, created by Spina's Civil Voices, Shining Film has produced an emotional film with director Marco Lutz.

With a mixture of anxiety and a thirst for adventure, the children hurtle across foggy Zurich on winged hospital beds. They can count on a lot of support: The residents of Zurich show them the way with glow sticks. This ensures that the children arrive safely at their destination, where the children's hospital staff are waiting for them.

The commercial and key visual are the centerpieces of a multi-channel campaign full of positive emotions with which the "Kispi" is soliciting donations. Zurich Children's Hospital is a foundation and will continue to rely on the support of the public at its new location in order to provide children with the best possible treatment and care.

The campaign can now be seen on digital and analog billboards, TV and cinema spots, social media and online ads in the greater Zurich area. In addition, there will be fundraising flyers and mailings as well as special inserts in daily newspapers.


Responsible at the University Children's Hospital Zurich: Arun López. Responsible at Spina's Civil Voices: Barbara Strahm, Beat Egger (creation), Susi Kammergruber (CD), Corinne Bucher (consulting). Film production: Shining Film; Stefan Girtanner (Producer), Nathalie Maibach (Line Producer), Marco Lutz (Director), Ralph Baetschmann (Camera), Damaris Eigenheer (Styling), Dana Hesse (Hair- & Make-up), David Haisch (Casting), Adi Imholz (Locations), Jero Fähndrich (Edit), Cloudscape Daniel Müri (CGI); Massiv Music (Music Composition); Jingle Jungle (Sound Design). Photo: Simon Opladen, Lorenz Wahl (image processing), Sergio Beti (litho).

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