Spina's Civil Voices and Miseror make Germany more humane
Miseror, a German development cooperation organization, is launching a new, long-term public awareness campaign. Spinas Civil Voices is providing cross-channel initiatives for the campaign from Switzerland.
The agency created the Germany-wide presence and won out over other agencies. The aim of the campaign is to increase awareness of Miseror, strengthen the loyalty of existing supporters and attract new donors.
Two words, one attitude
With the claim "With people," the agency captures Miseror's attitude in two words and translates them into powerful posters with images and challenging headlines.
"The posters encourage people to actively stand alongside those who face injustice and lack the basic necessities of life. The posters get to the heart of our mission," explains Beate Schneiderwind, head of communications at Miseror.
The message is clear: Where injustice, violence or poverty prevail, Miseror stands by the people, offering protection, help for self-help and prospects for a life in dignity. The aid organization pays particular attention to socio-ecological change.
With real people
Three fellow human beings with moving stories give the campaign a face, and more are to follow. Alvera T. fled Iraq and now supports refugee children in Lebanon. Habibe B., a small farmer in Senegal, almost lost his ancestral land. And Luciana O. is fighting for justice as a survivor of the dam breaches in Brazil.
The posters can be seen on free-space sites throughout Germany. In addition, there are digital posters with moving images, filler ads and digital accompaniment of the campaign on social media.
In addition to the image campaign, Spinas Civil Voices also works closely with Miseror on other projects, such as the development of the corporate identity, the creation of various fundraising mailings and the implementation of digital donor journeys.
Responsible at Miseror: Beate Schneiderwind (overall management), Karina Kirch (marketing management), Anja Hammers (advertising management). Responsible at Spina's Civil Voices: Susi Kammergruber, Steph Huwiler (CD), Beat Egger (concept, text), Nicolas Stark (AD), Hannes Aeschlimann (graphics), Michael Achzet (consulting). Images: Klaus Mellenthin (Lebanon, Senegal), Thomas Byczkowski (Brazil).
