How CRK advertises the Solothurn hospitals in an eye-catching way
The new branding campaign for Solothurner Spitäler AG, created by CRK, aims to attract attention with striking images that each symbolize specific medical conditions.
What do a dripping water hose, a spinning top, a broken vase and a bent bicycle wheel have in common? They are all part of the Solothurn hospitals' new image campaign and symbolize medical complaints, an illness, an accident or another reason for visiting the Solothurn hospitals. We all know the dripping sound of a tap, not an unfamiliar association for many older men. A dizzy spell feels like a spinning top and a broken vase resembles a complex fracture with bone splinters.
The campaign's target groups include the entire population, referring doctors and other partners in the treatment chain (care homes, public and private Spitex organizations). The hospitals refer to their comprehensive healthcare provision in a broad catchment area (Bürgerspital Solothurn, Kantonsspital Olten and Spital Dornach).
Videos and podcast
Accompanied by the promise "Always close.", the campaign emphasizes the short distances and familiarity that characterize the soH hospitals and focuses on the various medical fields, such as emergency, surgery, orthopaedics or urology. Over the coming months, soH will provide an insight into the day-to-day work of its employees. For example, you can find out more about minimally invasive procedures, modern surgical methods and gentle anesthesia procedures in surgery or the use of the Da Vinci surgical system in urology. In a video, soH shows how triage works in an emergency. In their new podcast "SO gesund", specialists from various specialist areas provide an insight into their day-to-day work in the fields of health, medicine and therapy.
Digital and analog playout
The campaign is currently using six subjects to advertise central specialist areas of Solothurn's hospitals and will be rolled out in several waves over the coming months. The main analog advertising media are F4, F200 and F12 posters in the Solothurn region and on public transport. In the digital area, the campaign will focus on video ads on social media. Further subjects will follow at a later date.
Responsible at CRK: Lukas Wegmüller (project management), Filip Wolfensberger (creative director), Philipp Kropf, Tobias Wasmuth (creation, text/concept), Geraldine Neeser, Andrea Schmid (consulting, social media). Responsible at Sir Mary: Sabrina Iseli (Media).
