Sensual cucumbers: Numéro10 launches Cornisutra for Hugo Reitzel
Hugo Reitzel has entrusted the launch of its new line of pickled vegetables to the bilingual Bern-based agency Numéro10.
The agency first develops the brand name and new packaging for the product line. A short, familiar name: Hugo. And packaging with a purist and minimalist design, with a light "Swiss federal touch". This is because the products are grown exclusively in partnership with Swiss farmers, mainly from the cantons of Thurgau, Bern and Vaud.
Numéro10 is launching Cornisutra as a campaign idea.
Inspired by the famous Kamasutra, this concept puts the Cornichons Hugo in the spotlight in slightly erotic and strongly patriotic positions, representing an object or tradition of Swiss heritage: Cuckoo clock, Swiss army knife, edelweiss, alphorn. The national campaign includes the online case study and the four films broadcast in cinemas and on digital, mobile and social media.
