SI image campaign with Christa Rigozzi, Baschi and Kilian Wenger

An image campaign aims to position Schweizer Illustrierte as "even closer". At the heart of the campaign is a TV commercial created by Stories, featuring presenter Christa Rigozzi, singer Baschi and wrestling king Kilian Wenger.

(Image: zVg.)

With the brand values "Authentic, formative, optimistic, popular and far-sighted", the Swiss Illustrated as a biographer of Switzerland since 1911. To this day, she offers readers stories that touch them and her very own closeness to stars and celebrities.

In the current image campaign, the Swiss Illustrated is now getting even closer and focusing on three Swiss celebrities and the headlines about them. In the TV commercials, presenter Christa Rigozzi, cult singer Baschi and the king of wrestling are confronted with headlines that revolve around their lives. The more concretely the words capture the essence of the story, the more the camera zooms in and literally brings them closer to the viewer.

The three TV commercials with the respective celebrities will be broadcast immediately in several waves on the TV channels of SRF, CH Media and the Seven.One Group stations. The campaign will also be accompanied online and on social media in various formats with short snippets and background stories.


Responsible for Swiss IllustratedMaximilian Börke (Head of Marketing), Silvia Binggeli (Editor-in-Chief SI), Martina Eith (Project Manager), Sabrina Fürst (Brand Manager SI), Andrea Bachofner (Art Director). Responsible at Stories (film production): Rhea Mandanis (Producer), Juliane Taudt (Director), Fabian Kimoto (DoP).

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