Sheba and Pedigree bring the shelter to consumers
Under the slogan «Give Animals a Home,» Sheba and Pedigree are using World Animal Day on October 4 as an opportunity to promote pet adoption in Switzerland.
This year, the animal shelter is brought to the shopping center! Because every day hundreds of thousands of consumers bustle about in Swiss shopping centers, while in animal shelters numerous dogs and cats are waiting for a new home.
A few of the stray animals from the animal shelters Strubeli in Hegnau (ZH), Rosel in Brügg (BE) as well as Tierheim an der Ron in Root (LU) will be presented on large screens in over 180 Interdiscount stores and two Microspot.ch showrooms from September 16 to October 19. The aim is to showcase the topic of pet adoption in a novel way and raise awareness for homeless dogs and cats in Switzerland.
Donate with the purchase of products
In cooperation with Coop and the Swiss Animal Protection STS, Mars Switzerland promotes the adoption of animals. By buying products of the brands Sheba, Pedigree, Whiskas, Catsan, Perfect Fit, Dreamies, Cesar and Frolic you support the STS project "Adopt a Pet"which promotes the placement of animals from Swiss animal shelters. For every purchase, 10 centimes will be donated by Mars Switzerland and Coop.
People can help not only by buying products, but also by donating food. Food donation boxes for dogs and cats will be set up at the animal shelter in selected Coop-Bau+Hobby stores. These will remain in place even after World Animal Day.
International World Animal Day
The international world animal day is intended to draw attention to the suffering of animals caused by humans. It has been held every year since 1925 on the name day of the monk Francis of Assisi, who was considered to be particularly fond of animals.
