Serviceplan and Mini ring in winter
Serviceplan Suisse rings in the cold season with an interdisciplinary sales campaign for the Mini Countryman and Mini Clubman models.
The Mini Countryman and Mini Clubman come with ALL4 all-wheel drive for free this winter, and a leasing offer.
The core of the campaign is the key visual, in which a Mini drives out of a large snow wave. The visual is primarily used in online media, accompanied by ads, DOOH, as well as retail and POS measures. For the online advertising media, the snow wave was slightly animated.
An important part of the campaign is the mini-community and the mini-ambassadors. The campaign uses the dialogic possibilities of social media with involving posts and a raffle prize: an overnight stay in an igloo village.
Responsible for MiniTimo Di Pardo (Head of Mini), Adrian Kwasnitza (Head Marketing Mini), Sandra Korn (Communication Mini). Responsible at Serviceplan: Raul Serrat (ECD), Michael Kathe (Creative Direction), Hanning Beland,Nadja Tandler (Art Direction), Dominic Shota Schweingruber (Screen Design), Jan Krohn, Peter Liptak (Text), Daniela Steffen, Selma Caglayan, Livia Küpfert (Consulting), Thomas Lüber, Laila Kalman, Lara Horisberger (Content), Barbara Meier (Polygraphy), Victor Borel (Moving Image), Pam Hügli (Overall Responsibility). Media agency: Mediaschneider. Composing and animation: Garrigosa Studio.
