Serviceplan Suisse launches the third wave of love for Swisscom
Under the slogan «More Love for Your IT,» Serviceplan Suisse—an agency based at the House of Communication—is once again making a pointed case for how important it is for small and medium-sized businesses not to neglect their IT.
SMEs know that IT is crucial if they are to remain competitive in the future. However, they often do not have the necessary capacities, resources and skills in this area. It is also obvious that SMEs prefer to focus their attention and passion on their core business. As a result, IT is neglected - and therefore a lot of potential is not used, which can even put the company's existence at risk.
Swisscom wants to make SMEs more productive and secure with its IT solutions. To convey this, the House of Communication Zurich has taken up essential SME topics in the third communication wave and "enriched them with a lot of love" in line with the campaign motto.
The result is two eye-catching and striking visuals that can be seen throughout Switzerland as digital out-of-home, display ads, social media ads and also as classic posters and advertisements.
Client: Swisscom Switzerland. Responsible at the House of Communication Zurich: Günter Zumbach, Thomas Lüber (Text), Luca di Francesco, Carina Kienzle, Mila Lu, Michael Winnicki (Art Direction), Marcin Baba, Micha Seger (Executive Creative Direction), Philip Zsifkovis (Strategy) Edi Walker, Nicole Grogg (Consulting), Barbara Meier (Realization) Carmen Aebischer (Production Management) Nathalie Diethelm, Raul Serrat (Overall Responsibility). Production: Post Office Amsterdam.
