Serviceplan launches second communication offensive for Swisscom Sure
Following the launch of Swisscom Sure—Switzerland’s first «Switch-On Insurance»—this past spring, Serviceplan, an agency based at the House of Communication in Zurich, is now launching its second communication campaign, which shifts the main focus from home contents and liability insurance to legal protection.
In close co-creation with Swisscom, Serviceplan Suisse ensured the entire communicative launch of Swisscom Sure in spring, from the communicative orientation of the innovative products to the final advertising material (Markt-kom.com reported). The "toggle" was also created for this purpose, symbolizing the digital DNA of the insurance company and embodying the simplicity, transparency and flexibility of Swisscom Sure. It is also used as a visual and content-related binding element in the two new films on the subject of legal protection insurance.
The two new films are similarly colorful and cheerful - and also extremely animalistic. For example, an octopus on a drum kit robs his bearish neighbor of his sleep. Or a cunning snake turns a damaged motorcycle on an unsuspecting biker rabbit.
As in the first communication wave, the stories are again produced in a mixed-media style. With their light and striking style, they are intended to convey the topic of legal protection in a direct, humorous and attention-grabbing way. In addition, the animal protagonists with their human characteristics also ensure that you can recognize yourself in them with a wink.
In addition to legal protection insurance, Swisscom Sure's liability and household contents insurance products are also being showcased once again. They can be seen in cinemas, online, as digital out-of-home and also on a very large 158 square meters at the Pfingstweidparkhaus near Hardbrücke station - in the form of a megaposter that interacts with the building.
Customer: Swisscom Switzerland. Responsible at the House of Communication Zurich: Nadja Tandler, Carina Kienzle (Art Direction), Michael Winnicki (Graphics), Kelsang Gope (Text), Marcin Baba, Micha Seger (ECD), Nicole Grogg, Edi Walker (Consulting), Barbara Meier (Realization), Nico Podgorny (Chief Client Officer), Raul Serrat (Chief Creative Officer), Nathalie Diethelm (CEO). External partners: Leo Matkovic (illustrations), Neil Stubbings (animations), DubDub (sound design).
