Serviceplan implements fast-paced campaign for Mini
The Zurich-based agency Serviceplan Suisse is promoting Mini's John Cooper Works models with a high-impact online campaign.
The Mini Countryman and the Mini Clubman, as well as the smaller Mini 3 Door and the Mini Convertible, are all high-performance models. Serviceplan Suisse is promoting the four John Cooper Works models with an online campaign. In fast-paced video ads and other placements, the characteristics that define a Mini John Cooper Works are presented: speed, power and maximum driving pleasure.
Responsible at Mini: Timo Di Pardo (Director Mini); Adrian Kwasnitza (Head Marketing Mini); Fabian Schlatter (Communication Mini). Responsible at Serviceplan Suisse: Michael Kathe (creative direction); Rémy Steinmann (art direction); Peter Liptak (text); Dominic Shota Schweingruber (motion design); Selma Caglayan, Livia Küpfert (consulting); Victor Borel (media realization); Pam Hügli, Raul Serrat (overall responsibility). Media agency: Vice versa.
