Seesaw, TheGuys and Stewi: When the weather determines the campaign
For the cold season, Seesaw Media and TheGuys have created a digital campaign using weather-based targeting to draw users' attention to Stewi's indoor products.
In the cold season, when snow, rain or storms dominate the weather, drying clothes in the garden is not really an option. The company for laundry drying solutions Stewi therefore also offers many indoor products to keep you dry in this changeable weather. Together with the agencies Seesaw and TheGuys, Stewi launched a helpful digital campaign that responds to the current bad weather.
The campaign uses adaptive online banners that respond to the current weather conditions in real time. Whether snowfall, stormy gusts or temperatures in the minus range: the banners provide weather warnings with a pinch of humor and advise consumers to dry their clothes indoors. Naturally with the Stewi indoor products that are at the heart of the campaign.
The algorithm behind the banners automatically recognizes the weather and the campaign adapts its content dynamically. This makes the "Stewi Indoor-Wetter halt" campaign set not only entertaining, but also tailored to the current needs of consumers.
The banners have been on display on digital platforms and social media since the end of December, warning of snow, rain, wind and weather.
Responsible at Stewi: Michael Meier (Managing Director), Felix Reichardt (Owner). Responsible at Seesaw: Daniel Fernandez (Media Direction), Gianni Peng & Johnny Grubenmann (Consulting). Responsible at TheGuys: Noemi Russenberger (Art Direction), Vincent Geller (Text), Johnny Grubenmann & Gaston Filippo (CreaDve Direction), Stefanie Lüthi (Consulting), Gianni Peng (Managing Direction).
