Seed Demonstrates Precision for Kündig Control Systems
Seed produced a corporate video for Kündig Control Systems that playfully illustrates how precision is achieved in development, production, logistics, and service—and how it is put to use around the world.
The new corporate film for Kündig Control Systems is titled «Precise. Very Precise.»—and for good reason. Seed produced the film in close collaboration with the Rüti, ZH-based company and made precision itself the central theme.
Precision as the Core of Our Brand
Kündig Control Systems, a division of Hch. Kündig & Cie., is known worldwide as a reliable supplier of measurement and control equipment for film extrusion. The systems, developed and manufactured in Rüti, Canton of Zurich, continuously measure the thickness and width of the films being produced during the production process. The more precise the measurements and the faster the control responses, the better film manufacturers can optimize their product quality and conserve raw materials.
From the Briefing to the Corporate Video for Kündig Control Systems
According to the press release, production began with a management retreat during which the briefing was developed collaboratively. Building on that, Seed developed several concepts as well as the script. For the production, a large portion of the staff appeared on camera; Daniel Leuthold directed.
With a touch of humor, the film shows how Kündig Control Systems ensures precision—in development, production, logistics, and service. It is intended for use worldwide at trade shows, customer events, on the website, and on social media.
Seed: Film as a Communication Tool
Seed is a communications specialist focused on film. The Zurich-based company creates and produces films for external and internal communications. Its clients include BKW, ETH Zurich, Geberit, On Running, Rivella, Swiss Life, UBS, and the University of Zurich, among others.
Contact at Kündig Control Systems: Mauro Battistini, Christian Christ, Debora Diané, Roger Fässler, Andrea Lakatos, Thomas Steiner, Philipp Weber, Stephan Wittweiler. Responsible at Seed Audio-Visual Communication: Daniel Leuthold (Director, Screenplay, Editor), Jonas Steinbacher (Cinematographer), Gian Niggli (Camera Assistant, Lighting), Bardo Eicher (Sound Design, Mixing), Robin Disch (3D Animation), Laila Mächler (Production Assistant), Bastian Hertel (Production Manager/Line Producer), Felix Courvoisier (Producer).
