Scholz & Friends Zurich for the NZZ: Opinion making to watch
With the expansion of its Berlin office and the launch of the German edition "NZZ Digital", the Neue Zürcher Zeitung aims to further establish itself on the German newspaper market. Scholz & Friends Zurich developed the new campaign appearance for this.
For the target group of discerning readers and decision-makers, opinion-forming is a lively and inspiring process. The campaign makes it visible. With powerful images, inspiring texts and the slogan "What do you think?", it invites people to get involved.
The campaign shows how the NZZ enriches the German market with its well-known journalistic quality, but also with its consistent liberal stance: it allows for diversity of opinion, represents clear positions, asks critical questions, gives space to arguments and thus contributes to opinion-forming and debate.
The multi-stage campaign is orchestrated with a digital focus in online video, social ads, display banners, native ads, newsletters and accompanying digital out-of-home and print advertising. The music for the campaign was composed by German composer, pianist and experimental musician Martin Kohlstedt.
Responsible at the New Zurich Newspaper: Milena Russ (Head of Customer Marketing), Anja Olsson (Head of Market Development), Dina Matter (Marketing Manager), Markus Sollberger (Marketing Manager). Responsible at Scholz & Friends: Victoria Kirsch, Mathias Rösch, Tobias Händler (Consulting & Strategy), Cynthia Lind, Maira Weidmann, Luca Stancheris, David Fischer, Christian Vosshagen (Creation). Music: Martin Kohlstedt, Postproduction: Südlich-t.
