Scholz & Friends Zurich and Medela encourage mothers
With a global campaign for Medela's breast care range, the Zurich-based agency Scholz & Friends wants to offer support to mothers who are breastfeeding.
From sore nipples to leaking breast milk: new mothers face many challenges when breastfeeding. With essential breast care products and the knowledge gained from decades of research in the field of breastfeeding and lactation, Medela wants to give young mothers a good feeling of security and serenity on their new journey through life.
The orchestrated international campaign with the claim "We've got you." aims to convey this promise with ease and confidence. The Medela brand is presented as a trustworthy companion that offers expertise and advice at eye level with holistic solutions.
The campaign's motifs address the typical challenges of breastfeeding in an empathetic way, encourage mothers in the demanding time around and after the birth and help them to feel confident and competent in their new role.
"'Turning Science into Care' is our brand promise, which also applies to the Breast Care Solutions division. The communication addresses breastfeeding mothers in a challenging situation and connects them quickly and comprehensibly with our well-founded holistic product solutions," says Letizia Miotto, Director of Marketing Mom & Baby Care Europe at Medela.
The rollout of the global campaign starts immediately with orchestrated measures in social media, digital banners, online video, print, POS material and healthcare professionals communication.
Responsible at Medela: Lone Enghave Knese (Global Vice President of Marketing Mom & Baby care and Medela Consumer), Letizia Miotto (Director of Marketing Mom & Baby Care Europe), Paola Ambrosecchia (Global Senior Marketing Manager Mom & Baby Care), Janine Gehrig (Global Marketing Manager Mom & Baby Care), Anna Struck-Lustig (Global Marketing Manager Mom & Baby Care). Responsible at Scholz & Friends: Joana Faria, David Fischer, Winfried Schneider, Zara Velchev, Christian Vosshagen (Creation); Elisa Stahel, Ramona Zwyer (Account Management); Susi Miller (Strategy); Tina Michalski, Lisa de Wall (Art Buying & Production); Mathias Rösch (Overall responsibility). Production: Nu Projects Creative Productions, Hannes Deter, Mirjam Lindthaler, Luisa Hanika, Bine Jankowski.
