Saatchi & Saatchi and Oreo call for the hunt for gaming fun
A new international campaign for Oreo is all about gaming—and even features a special edition where the cookies lead directly to digital gaming fun via your smartphone.
Bringing the thrill of the legendary arcades of the 80s and 90s back to life - the new Oreo campaign aims to inspire precisely this feeling and translate it into modern times. To this end, an icon of retro gaming that inspires Gen Z and millennials alike has been brought on board: Pac-Man.
"Oreo is calling out to consumers to "Chase Playfulness" and encouraging them to get active: In a special edition, Oreo is releasing cookies with 6 special embossings from the Pac-Man world. These cookies are scanned with a smartphone and open up access to six Oreo Pac-Man mazes, each consisting of three different levels. Once players have completed these, they receive an exclusive digital prize.
The concept and creation of the campaign, which will run in 42 European countries, including Switzerland, comes from Saatchi & Saatchi. "At Oreo, we work every day to bring people closer together through playful moments. This year, we have further intensified this by turning the oreo cookie itself into a game," says Perrine Willaey, Marketing Director Sweet Bakery MEU at Mondelēz.
Responsible at Mondelēz Europe: Guillaume Brochen - Sr. Marketing Director Bakery, Perrine Willaey - Marketing Director Sweet Bakery MEU, Marta Sansò - Equity Marketing Manager Europe, Jonathan Ryan - Equity Marketing Manager Europe, Bozhana Miteva-Malinova - Brand Manager OREO MEU. Responsible at Saatchi & Saatchi, Düsseldorf: Dennis May - Chief Creative Officer, Stephanie Rupp - Chief Business Officer, Richard Court - Senior Client Partner, Jan Propach - Executive Creative Director, Ian Guimaraes - Creative Director, Marko Werth - Creative Director, Corinne Malsert - Global Strategy Officer, Miguel Paz Chagoya - Client Partner, Elvira Fernández Rueda - Senior Account Manager, Eva Chan - Senior Account Manager. Concept: Patricia Boto Marquez, Alexander Corral de Egia, Daniela Jeschkeit, Cara Shikura. Art director: Patricia Boto Marquez - Art Director, Alexander Corral de Egia - Art Director, Marcelo Seguti - Art Director, Cara Shikura - Art Director. Copywriter: Ingo Klein - Senior Copywriter, Gabriel LePesteur - Senior Copywriter, Daniela Jeschkeit - Copywriter, PoP Studios, Hungary, Petra Aniot-Helt - Producer, Beatrix Imrei - Project Lead, Judit Szabó - Production manager, János Mogyorosi - Post Producer, Tamás Szabó - Motion Design, Győző Lukács - 3D artist. Film directors Bellonne + Consonni.
