Ruf Lanz and Tilsiter continue to rhyme cheerfully
Ruf Lanz's "Tilsiter wisdom" is entering the next round. Five new motifs can currently be seen on Swiss billboards.
To get the Tilsiter cheese brand on everyone's lips, Ruf Lanz launched the Tilsiter wisdom campaign for Tilsiter Switzerland at the beginning of 2023.
These take up the old Swiss custom of rhyming peasant wisdom and translate it pointedly into the present day. With cheeky allusions to current trends, topics and events.
Ruf Lanz's creative kitchen has so far produced over 50 subjects. From the megatopic of AI ("Artificial intelligence can't grasp it; a Tilsiter is handmade and has to mature first") to the information leaks in Bern ("Tilsiter has fewer holes than the Federal Palace and still produces delicacies every day").
The latest wave of posters comprises five new motifs in F12 and F200 formats and will run from January 8 to 21, 2024.
Responsible at SO Tilsiter Switzerland: Sibylle Marti (President & Strategic Marketing), Urs Hänni (Managing Director), Willi Oberhänsli (Marketing Manager). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Gian Marco Juon (Consulting Management), Marc Engeli (Consulting Assistance). Responsible at PMC Prezzi Media: Ella Erogul, Sandro Prezzi.
