Ruf Lanz rhymes again for Tilsiter
In the current summer wave, Ruf Lanz's "Tilsiter wisdom" is welcomed by vacationers in Switzerland and Swiss holidaymakers returning from the south.
To get the Tilsiter cheese brand on everyone's lips, Tilsiter Switzerland launched the "Tilsiter Wisdom" campaign at the beginning of 2023. This was developed by the Ruf Lanz agency.
The Tilsit Wisdoms take up the old custom of rhymed peasant wisdom and translate it into the present day. With pointed allusions to current trends, topics and events. So far, over 50 poster subjects have been created in the formats F12, F200 and F24.
The current wave runs from 12 to 25 August 2024 and is aimed at holidaymakers in Switzerland and Swiss holidaymakers returning from the south, among others. Other subjects include the new Tilsiter public share, a participation certificate in the truest sense of the word, and the controversial topic of non-binarity, which has returned to the media spotlight following Nemo's ESC victory.
Responsible at SO Tilsiter Switzerland: Otmar Hofer (Chairman), Urs Hänni (Managing Director), Willi Oberhänsli (Marketing Manager). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Andreas Hornung, Markus Ruf (Text), Armin Arnold, Sherif Ademi (DTP), Gian Marco Juon (Consulting Management), Marc Engeli (Consulting Assistance). Responsible at PMC Prezzi Media: Ella Erogul, Sandro Prezzi.
