Ruf Lanz for VBZ: Every city has its landmark

What the Yellow Cab is in New York, the streetcar is in Zurich: a rolling landmark. The streetcar is on the road around 20 hours a day, and on the city's territory you can quickly find a connection every 300 meters on average. In short, it is impossible to imagine Zurich's cityscape without the streetcar. This is illustrated by the latest motif in the VBZ image campaign by Ruf Lanz. It runs on double-page ads in 20 minuteson posters in all vehicles of the VBZ Züri-Linie as well as on Facebook, Twitter and Instagram.

Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Elina Fleischmann (Deputy Head of Corporate Communications), Sherin Varghese (Business Support Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Linda Egloff (Consulting), Armin Arnold (DTP). Photography: Rico Rosenberger.