Honey Money Scratch-Off Ticket: Bees Bring the Money to the Bank
For the new Swisslos scratch-off ticket "Honey Money," erdmannpeisker has developed an AI-generated commercial in which bees deliver the prize money directly to a park bench.
Honey Money Scratch-Off Ticket: An Idea Taken Literally
For the launch of Swisslos’s new scratch-off ticket, “Honey Money,” the agency erdmannpeisker developed a surprising commercial that brings the ticket into the real world. In recent years, Swisslos has successfully launched new scratch-off tickets using a modular system in which the intro and outro introduced the new ticket, while the surprising winning story was brought to life through various generic narratives.
Artificial Intelligence for an Imaginative World
According to the agency, artificial intelligence enables it to create a specific, imaginative world—even on smaller budgets—that playfully captures the character of each scratch-off ticket and presents it in a surprising way. In the case of the “Honey Money” scratch-off ticket, the name is taken literally: bees deliver thousand-mark bills directly to the scratch-off player on a park bench. A presentation that is as simple as it is unexpected, perfectly capturing the essence of the ticket.
The Honey-Money campaign can be seen on TV, in digital out-of-home (DOOH) displays, and at the point of sale (POS).
TVC and DOOH as moving images
Responsible at Swisslos Intercantonal National Lottery: Anouk Grünert (Head of Product Management, Bulk), Pascal Niederberger (Product Management, Bulk) Responsible at erdmannpeisker: Gabriel Peisker (Creative Direction), Jenny Ziörjen (Art Direction), Tobias Friedli (AI Artist), Selina Helbling (Consulting), Markenfilm Switzerland, JingleJungle (Sound Design), Zipmedia (Media Planning)
