Rosarot and Ace2Ace invite you to the OOH Hangman game
The media agency Ace2Ace plans and books outdoor advertising throughout Switzerland. To convince companies of the impact of OOH placements tailored to their target audience, Ace2Ace has teamed up with Rosarot to develop a poster campaign designed to «stick in people’s minds.».
The agency Ace2Ace, which specializes in outdoor advertising, has a self-developed database with over 125,000 photos of billboards across Switzerland from all poster providers as well as access to all target group-relevant placements. It currently serves over 800 customers. To convince even more companies to make specific poster bookings, Ace2Ace is relying on a poster campaign designed by Rosarot.
Posters that stick
Ace2Ace has always relied on strong and unmistakable branding for its own advertising: a handwritten headline always appears on a black background.
To ensure that the USP of Ace2Ace sticks with companies, the well-known Hangman game was used - and the simple message "Posters are seen" was turned into a real eye-catcher by means of omitted letters. Because puzzle games want to be solved - whether at the kitchen table or on a poster. And so the campaign does exactly what posters do: they stick in the mind.
Responsible at Ace2Ace: Daniel Huwyler (location evaluation), Simon Portmann (graphics/design). Responsible at Rosarot: Matthias Koller (overall responsibility), Franz Neugebauer (concept/text).
