Rod launches campaign for the relaunch of Annabelle
Following a series of ownership changes, the women’s magazine Annabelle is embarking on a new chapter. The magazine has undergone a comprehensive relaunch. The current launch campaign by Rod Kommunikation is designed to communicate the new Annabelle’s identity to the market.
With the relaunch, the magazine is repositioning itself and wants to reconnect lifestyle and fashion with socio-political issues. In short, Annabelle has long been more than just "belle," it should become more political again and show attitude.
The magazine is also to be presented to existing readers in a fresh look. The aim is also to increase awareness, image, relevance and readership. The new Annabelle will be published for the first time on Friday, and the relaunch will be accompanied by a campaign developed by Rod Kommunikation. At the center of this new campaign are users who show what the new Annabelle stands for and what women can be. From more than 300 submissions, 20 images were selected for the campaign: From Annaboss to Annabefreit to Annanofucksgiven.
With the women's survey "Annajetzt" by Sotomo and Annabelle, the magazine provided a comprehensive picture of the mood of women in 2021, which was widely discussed in the media, one week before International Women's Day. (Werbewoche.ch reported). The results have Annabelle once again strengthened its resolve to be a women's magazine for all women in all their diversity.
Responsible at Annabelle: Jacqueline Krause-Blouin, Kerstin Hasse, Brigit Langhart. Conception, creation and realization: Rod Communication. Media: Media type. Lithography: NC. Photographer: Diana Pfammatter. Styling, Hair & Makeup: Martina Loepfe, Daniela Koller. Producer: Martin Berz. Study Partners: Sotomo.
