Rod Kommunikation: Zürcher Kantonalbank shows courage
Zürcher Kantonalbank has a clear mission: It is legally obligated to fulfill its social responsibility—and is therefore waiving annual fees for accounts and debit cards for private individuals right at the start of the year. Rod is supporting this bold move with a campaign.
The banking of the future is free. Zürcher Kantonalbank is convinced of this - and is therefore abolishing annual fees for everyday and basic products as of 2024.
A courageous step. And the people in the campaign created by Rod Kommunikation also show courage. With an emotional marriage proposal or a daring leap into the deep end. But just like Zürcher Kantonalbank, they keep it simple.
The result of the renewed collaboration between Rod and ZKB has been on TV and connected TV, online and on social media, on (D)OOH and on a mega poster at Zurich's Bellevue since the beginning of January.
Responsible at Zürcher Kantonalbank: Alexandra Rahm (Head of Advertising & Campaigns), Dominik Streich (Head of Brand & Creation), Jan-Hendrik Völker-Albert (Chief Marketing & Communication Officer), Colin Bollier (Project Manager Marketing Conception & Planning), Stefan Baumberger (Head PM Basic Banking). Overall responsibility for conception, creation and realization: Rod Communication. Production: Navada, Mariska van Lavieren, Laura Seric. Directed by: Maximilian Speidel. DoP: Sveta Aparina. Photography: Felix Bernason. Music: Pablo Nouvelle. Completion: Blish. Media: Webrepublic.
