Ringier Brand Studio brings the Böögg to its new adopted home
Just in time for the start of the ski season, there are new direct connections from Zurich to Interlaken Ost. Ringier Brand Studio communicates this with Böögg as the Zurich testimonial.
The prejudice that the Jungfrau Ski Region is too far away is still in the minds of many Zurich residents. But the journey is shorter than many think. And with new direct connections, it's even easier: the IC81 now runs directly from Zurich HB to Interlaken Ost. "With the new direct connections, we are increasing the attractiveness of the entire Jungfrau Region," says Urs Kessler, Director of Jungfrau Railways. "The time gain is almost one hour."
The Jungfrau Ski Region is thus so easy to reach that even the Böögg - with the approval of the Central Committee of Zurich Guilds ZZZ - can do it. This is conveyed by the campaign of Jungfrau Railways, SBB and the Brand Studio of Ringier Advertising: Instead of the pyre on Sechseläutenplatz, Böögg travels to his new adopted home.
"Even if he could still work a bit on his facial expressions, Böögg did a great job," says Fabian Zürcher, Director Brand Studio, about the clip. "A campaign with heart and a dash of humor." How well Böögg likes it in his home country can be seen on postcards at the end of the commercial. Because it's "Simply most beautiful" there, the campaign's claim. This is changed with a comparative mechanic to "Schön. More beautiful. Simply most beautiful" and played out where the new train connection and the Böögg are not the focus.
The story is divided into two parts and should thus offer more options in terms of playout and be able to address the various target groups on different channels even more precisely in terms of content, geography and demographics.
Responsible at Jungfrau Railways Management: Urs Kessler (Director), Giulia Müller (Head of Marketing Communication), Matthias Bütler (CMO), Gian Simmen (Head of Snowpark & Special Events), Achim Schneider (Content & Online Marketing Manager), Cheryl Sprecher (Social Media Manager). Responsible at Brand Studio: Fabian Zürcher (Director Brand Studio), Daniel Marx (Head of Video), Katja Preisig (Motion Design), Jasmin Gruber (Content), Elgee Wee (Art Director), Mariella Klausch (Consulting), Jana Leonhard (Creative Concepts). Responsible at Woop Productions: Philippe Woodtli (Director, Producer, Editor), Jean-Christophe Dupasquier (DoP), Florence Gross (Camera Operator), Johan Höllmüller (1AC), Samuel Wespe (Böögg Farmer), Dany Baia (Make-up) , Böögg (as Böögg).
