Quade & Zurfluh thematizes service stations in a dynamic environment
Quade & Zurfluh is responsible for the new campaign of the Petroleum Association.
There is a lot of dynamism in the market for fuels and customer needs in mobility. Many things will be new and the tried and tested will remain. In this dynamic environment, the filling station is a constant hub and at the same time a meeting place for a wide variety of people. Behind this are many exciting questions about mobility, which the Always-in-motion.ch and brought into focus.
The campaign was launched this week with print ads and a digital promotion.
The starting signal was given at the Geneva Motor Show 2018
As part of the "Always on the move" theme, the Petroleum Association was represented at the Geneva Motor Show for the first time in March 2018.Together with partners Empa and Hyundai, it presented the "filling station of the future". Visitors to the stand were able to find out about fuels, relax in the relaxation zone, taste a cold brew coffee or try out hydrogen refueling for themselves on a simulator with a Hyundai ix35 Fuell Cell. The large LED wave on which flowing water was projected was unique.
Around 80 journalists attended the press conference on March 7, and on the opening day, Federal Councillor Guy Parmelin himself explored the hydrogen refueling process.
Further activities and works will be on display throughout the year.
