Quade & Zurfluh: Communication package for the Pestalozzi Library Zurich
On Saturday, the Pestalozzi Library celebrated its opening as the first public library in District 5. Quade & Zurfluh, in collaboration with the PBZ, developed a comprehensive and forward-looking communications strategy.
The new concept was implemented for the first time at the opening ceremony and the library's services were presented in a tangible way.
In particular, publicizing the services offered by the Pestalozzi Library Zurich and its social mission were clarified and brought to the fore at the opening ceremony. The library was able to draw attention to various workshops on offer in its new home.
The opening was publicized via posters in the center of Zurich, advertisements in district newspapers, online newsletters relevant to the district, social media and other online platforms. In addition, the program was sent to households and businesses in Kreis 5 by post shortly before the opening.
