PRfact and Reachbird launch Switzerland-wide influencer campaign #ÜsiHeldä

The Swiss influencers were invited via the Reachbird platform to take part in the non-financed campaign and make their reach available to those who are currently on the front line in the fight against coronavirus and to ensure the country's basic services and security. The heroes of the hour will be able to talk about their everyday lives on the influencers' channels and make their concerns heard by the nation.

The campaign kicked off with a big bang on Thursday. All influencers posted a call on their channels at the same time for their community to suggest people who deserve to receive more attention for their heroic efforts. In addition to people from the healthcare sector, these could be supermarket employees, police officers, postmen and women, train drivers, cleaning staff, refuse collectors, logistics employees and many other professions.

"With over 90 influencers who we already know are taking part in the campaign, we expect to achieve a reach of over 1.7 million," says Tirza Ledermann, Influencer & Social Media Specialist at PRfact. A reach that will then be made available to the heroes of the hour.

Over the next few days, each influencer will select a hero who will then record IG stories for a day, produce an IGTV video or create a feed post, for example. The content will then be published on the influencers' channels. In this way, Switzerland can get to know its heroes personally. The aim is not only to increase the appreciation of the system-relevant professions in the current situation, but also to ensure that the effect lasts beyond that.