PostFinance as an attractive employer

PostFinance draws attention to itself as an attractive employer for ICT specialists and sets tricky tasks in the process. Accordingly, you have to be creative in the hunt for the best minds.

Maxomedia developed a campaign for the financial institution that calls on IT professionals to take the challenge at challengethefuture.postfinance.ch.

"Computer scientists solve problems every day. How else could you grab them if not with tricky tasks? In addition, we create a lasting experience through involvement," says Reto Schild, Creative Director at Maxomedia, explaining the idea behind it. The professionals are addressed in line with their professional field. "With PostFinance employees, we defined six areas and formulated suitable tasks. This shows how dynamic the working environment is here and that every individual has the opportunity to contribute themselves and their ideas," says Schild.

Users can then subscribe to the company's job news. In this way, the financial institution stays in contact with the specialists beyond the quiz - because the challenge also includes driving forward the digitization of the financial sector together with the company. Maxomedia has developed a microsite specifically for this purpose. Here, visitors are revealed where the real "Qs" work. Postfinance is looking for tinkerers who, like James Bond's engineer, are ready to develop their own products and make a difference.

An online campaign generates attention with web banners in display and performance format, which are placed in the Google Display Network, among other places. In addition, Facebook, LinkedIn, YouTube, and native ads are placed. By means of precise targeting, potential employees can be addressed with the appropriate messages and questions.

The aim of the first phase of the campaign is to draw attention to PostFinance as an attractive employer.

Responsible at PostFinance: Pascal Frey (Head of Communication Services); Andrea Wey (Project Manager); Miriam Wälti (HR Marketing Manager); Renate Schoch (Internal Communications). Responsible at Maxomedia: Simon Muster (overall responsibility); Reto Schild (creative director); Antonia Bekiaris (concept/text); Lukas Binggeli (graphic design); Niko Eriksson (motion design); Christian Stampfli (technical director); Philipp Gfeller and Stefan Kiener (development); Laura Kistler (content); Dominique Flüeler and Tatjana Meichtry (project management).