POP realizes relaunch campaign for Schweizer Illustrierte
Schweizer Illustrierte is opening a new chapter and has been sporting a new look since Friday. The comprehensive relaunch is accompanied by a campaign from the Zurich agency POP.
Logo, layout, typography - all new at the Swiss Illustrated. The visual language in particular is intended to emphasize the magazine's core competence: It's about people. Whether politicians, actors or creative artists: The focus is on the personality behind the celebrity, and on the stories there are to tell. It can and should be human.
This insight is the driving force behind the communication campaign. The new visual language is staged in a style that appeals to a broad audience and at the same time expresses the clear position of Schweizer Illustrierte. The variable campaign structure allows the subjects to be adapted flexibly to the diverse media mix: from print campaigns to digital channels and sales marketing to promotions.
The first subjects show a new, very personal side to Green Party President Regula Rytz, actress Heidi Maria Glössner and musician Baschi. Further motifs are planned for early 2020.
Responsible at Ringer Axel Springer Switzerland / Schweizer IllustrierteBianca Zeuner (Brand Manager); André Näf (Head of Brands & Products); Roland Wahrenberger (CMO); Stefan Regez (Co-Editor-in-Chief, Head of Consumer Magazines); Werner de Schepper (Co-Editor-in-Chief); Nina Siegrist (Deputy Editor-in-Chief); Fabienne Bühler, Geri Born, Adrian Bretscher (Photography). Responsible at POP Creative ServicesRoli Hofer (concept, art direction); Michi Benz (strategy, text, consulting); Ulrike Schumann (concept/text). Promotion: Spool.
