Play again and again: Franz&René promotes the Verbier Infinite Playground Pass
Franz&René is responsible for the design of Verbier's new leisure pass and is promoting the offer with a video that's well worth watching.
A few months ago, Franz&René won the pitch for the global identity for Verbier's new leisure card, which opens up a wide range of discounted and free summer and winter activities. The result was the Verbier Infinite Playground Pass - or VIP Pass for short. The new pass not only stands for the values of the destination, but also for the endless possibilities in a huge area.
The naming, the corporate identity and the entire corporate design of the Verbier Infinite Playground Pass were conceived by the agency. In addition, a campaign on numerous offline and online advertising media supports the summer activities offered via the pass. The agency staged the highlights of the pass with a unique film campaign - directed and produced by Wriggles and Robins from London.
Play again and again. And again. With one pass. ... is the real motto. And because the VIP Pass is not just limited to the summer, it will also be available as a winter version from the fall.
Responsible at Verbier Promotion: Vincent Riba (Communication), Arnaud Walpen (Market Manager), Pierre-André Gremaud (Director), Clément Maignant (Digital Marketing Coordinator). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Campaign Manager), Yoann Cosson (Creative Direction), Gaëlle Valentini (AD Digital), Clémentine Girardeau, Gianluca Terzini, Sven Jungo (Graphic Design). Film production: Wriggles and Robins, London/UK, Tom Wrigglesworth & Matt Robinson, Wrigglesandrobins.com. Music: Joakim Karud, "Love Mode".
