Partner & Partner launches new career portal for Expertsuisse
On behalf of the Association of Experts in Auditing, Taxation, and Trust Services, Partner & Partner has developed a digital platform that is being promoted through an integrated campaign aimed at fostering the next generation of professionals in the industry.
The success, relevance and reputation of the auditing and consulting industry depend to a large extent on the people who are recruited for these professions. In this context, the communications agency Partner & Partner has developed a campaign for Expertsuisse to promote young talent in the industry and increase the attractiveness of the auditing, tax and fiduciary professions.
The campaign focuses on the expert diplomas "Swiss Certified Public Accountant", "Swiss Certified Tax Expert" and "Swiss Certified Fiduciary Expert". The centerpiece is the new portal Startyourcareer. The platform is primarily aimed at Bachelor's students studying business and law. It offers details on job profiles, job offers or theses from Expertsuisse member companies for students and graduates, practical experience reports and information on networking events. Print measures on public transport, at universities and universities of applied sciences as well as online banners lead to Startyourcareer. The integrated campaign is played out online and offline where the target groups move and inform themselves.
Responsible at Expertsuisse: Marius Klauser (CEO); Anja Jenner (Project Management/Head of Marketing & Communication); Saskia Imhof (Project Management/Head of Marketing & Communication). Responsible at Partner & Partner: Benno Maggi (strategy/consulting); Manuel Specker (concept/consulting); Franziska Horber (digital project management); Bianca Bauer (project management); Federica Mele, Lisa Zimmermann (art direction). Responsible at Websamurai: Remo Vendramini (website programming). Responsible at Mediaschneider: Theresa Wuitz, Linda Simonetti, Celine Zemp (media planning). Photo: Mathias Braschler and Monika Fischer.
