Openroom gives a YES for AOP-IGP to enjoyment with guarantee of origin
On Sunday, Switzerland will vote on the "taxation of capital income" and "marriage for all". The AOP-IGP and Openroom are once again getting involved in the run-up to the vote with their campaign for enjoyment with a guarantee of origin.
The AOP-IGP election campaign is entering its third round. This time, too, the go-live is timed to coincide with the two national proposals. And once again, there is a lot of Switzerland in the communication for the country's best products.
The visual realization chosen by Openroom is unmistakably patriotic with the Swiss cross, while the content makes fun of the referendum and the proposals and promotes a YES "to enjoyment with a guarantee of origin".
F12 and F200 posters for OOH and DOOH will be used throughout Switzerland, together with an online presence on social media. Native ads will also be placed.
Responsible at AOP-IGP: Alain Farine (Director). Responsible at Openroom: Eric Voser (Creative Direction/Strategy), Dagmara Garner (Consultant Social Media Marketing), Monica Kissling (Client Service Director), Andreas Konrad (Art Direction), Eric Voser / Andreas Konrad, (Text), Tamara Haf (Junior Art Direction), Yves Roth (Photography).
