Numéro10 designs Amnesty International campaign
Amnesty International (Switzerland) has entrusted its new national campaign to Numéro10. Under the slogan «Human Rights for All,» the campaign sends a strong message at a time marked by abuses of power and growing tensions, when fundamental rights are being disregarded.
The agency's creative idea focuses on universal emotions that connect us all: Joy, fear, sadness and empathy. Emotions that are all too often instrumentalized to divide us are given back their original meaning in this campaign. They remind us of what we have in common and put humanity back at the center.
The "All 4 Human Rights" campaign is visible throughout Switzerland - in train stations, on bus routes and on digital and social platforms - and is supported by a strong campaign film. National influencers are supporting the movement by spreading Amnesty's message loudly and visibly. Sampling campaigns and street marketing measures are also taking place. Activists from the Swiss section of Amnesty are also taking part by giving their face and voice to the defense of human rights in the film.
