Numéro10 breathes new life into mattresses from Roviva
Roviva relies on the Bern-based agency Numéro10 for an image campaign. A YouTube-style TV commercial is intended to show that the traditional Swiss company is in tune with the times.
The bilingual communication agency Numéro10 realizes the new TV campaign of the bed and mattress brand Roviva. The Swiss family-owned company has been dedicated to sleep quality for 265 years and has now entrusted Numéro10 with the task of giving the brand a new lease of life. To this end, according to the announcement, the agency has conceived a promotional film that, in the style of Youtube spots, shows amateur videos in which people, friends, work colleagues fall asleep in broad daylight. The twist: Of course, a good mattress from Roviva would be much more comfortable for a nap.
The spot is to be broadcast on national television channels. In addition, Numéro10 also realizes advertising for digital and print media as well as point of sale advertising.
