Normal stages the small, essential things for Rolf Hänggi
The Grenchen-based company Rolf Hänggi is celebrating its 30th anniversary. As part of an international B2B campaign, the Normal agency has captured the company's history in a corporate film.
The internationally active company Rolf Hänggi produces high-precision parts with an accuracy of a thousandth of a millimeter. The company relies on its own specially developed stamping processes. We encounter these particles in a wide variety of places in everyday life, for example in computers, luxury watches, on public transport information screens or in car headlights.
The corporate film by Normal, produced by Tasty Pictures, begins with a question that concerns everyone: "How to make things better?" The answer is the extraordinary story of the company that Rolf Hänggi founded in 1994 as a one-man business. In the end, the story comes full circle: the particles contribute to making things work so well that we take them for granted.
A voiceover narrates the dynamically edited film, which is peppered with surprising vignettes and involves all 30 of the company's employees. The only professional actor is the young Rolf Hänggi.
The campaign also marks the launch of the new claim "reengineering precision", which Normal developed for Rolf Hänggi.
Responsible at Rolf Hänggi: Pascal Hänggi (CEO), Andreas Hänggi (Head of Tool Design), Rolf Hänggi (Founder) responsible at Normal: Martin Arnold (Script/CD), Sven Loskill (Digital Director). Responsible at Tasty Pictures: Lea Fee (Exec. Producer), Pascal Duschletta (Producer), Giosch Netzer (Junior Producer), Spencer McDonald (Director), Fabian Kimoto (DOP), Gabi Morales, Lea Hättenschwiler (Set Designer), (Set Design), Julija Herbert (Styling), Mike Enichtmayer (Sound) Wolfgang Weigel/Jonas Baumgaertel (Editor) DubDub: Gregor Rosenberger, Palomba (Sounddesign & Mix), Unsere Farben (Coloring), Altes Lager (VFX).
