Nivea Switzerland launched a WhatsApp campaign for Mother's Day together with Goldbach Interactive
Nivea Switzerland, in collaboration with Goldbach Interactive, launched a WhatsApp campaign for Mother’s Day. «Time to Say Thank You» is the campaign’s slogan, and it runs through May 21, 2018. It takes a new approach to using a medium that FMCG brands don’t often utilize.
Mother's Day is the right moment to say thank you. In Switzerland, the Nivea spot "Danke Mami" is used for the first time to say thank you to the most important person in our lives. "With WhatsApp, we have found the way to share this thank you in a simple and straightforward way. We are very excited about the campaign and are looking forward to the results," says Ingo Tanger, Country Manager Switzerland at Beiersdorf.
The mechanism is quite simple: Via the Nivea website, the user is directed directly to the chatbot in WhatsApp. There, one can choose from various videos, images or quotes to send a thank-you message - very simple and in just a few steps. In addition, this activation can be sent to friends and thus make other moms happy.
The concept comes from Goldbach Interactive and was implemented together with WhatsBroadcast. Nivea and Goldbach Interactive write in a press release: "Finally, a channel that only sends users what they really want.
